70% use a mobile unit to make price comparisons between products and 50% of mobile web searches lead to customers buying a product or service. If you don’t have a mobile-friendly website they will certainly not spend frustrating time on your website but rather quickly turn to your competitors.
Making your site readable on a smart phone or pad can be done in many different ways:
The advantages of a mobile customized website is much more. You can control the content so that certain elements will be visible while you can hide others, which are less important for mobile users who are often on the move and just want quick information.
A SMARTPHONE IS OFTEN USED WHEN THE USER IS TRAVELING OR RESTING AFTER A HARD WORKING DAY. THEY THEN USUALLY SEARCH TO QUICKLY FIND INFORMATION ABOUT YOUR COMPANY AND YOUR PRODUCTS.